Triple new signings – New Managing Director in Sweden and strengthening of our sales and partner team!

April 11, 2023

Triple new signings!


Managing Director Sweden:


We are happy to announce that Karl Samuelsson will join us as Managing Director Sweden, based out of Stockholm. Karl spent the past 6 years as CEO for Bumbee Labs AB, a tech start-up working with a SaaS model solution for footfall football analytics using Wi-Fi. Prior to this, Karl has many years of experience from the media and sports industry, holding international managerial positions at IEC in Sports/Lagardère Sports and at MTG. Karl holds a Master of Laws from the University of Lund and University of Cape Town.


Senior Advisor, Partner Sales:

We’re equally delighted to introduce Nick Wise as our new Senior Advisor within Partner Sales. Nick brings a lot of desired experience and partner network to our company from his previous international and national roles working within finance, mobility, facility management and the insurance industry. Nick arrives from ALD Automotive and will strengthen our partnership team. We are confident that his expertise will help drive our company’s continued success.


Senior Advisor, Direct Sales:

We’re also pleased to inform about our third recruit, Nicholas Von Lütken , who joins our sales team as Senior Advisor. With his desired experience within SaaS solutions and products, Nicholas brings new perspectives, great passion, and new expertise to our team. He has previously worked at Eplehuset AS with customer journeys, product development and performance, and sales. Nicholas has demonstrated an impressive track record as one of Eplehuset’s top sellers nationally.


We are super excited to have all three onboard supporting our ambitious and exciting growth journey! Warm welcome to Karl, Nick, and Nicholas!